The Problem with Fake Lawyer Ads
If you have seen an ad online that promises a guaranteed settlement or instant cash after an accident, it likely was not from a real lawyer. Many of these ads are made by lead generation companies, not licensed attorneys. These companies often pose as law firms, collect your personal information, then sell it to multiple firms or call centers.
These misleading lawyer ads harm the public and make real attorneys look dishonest. They also take advantage of people who are already in pain, confused, or unsure where to turn for help.
California Takes Action Against Misleading Ads
California has taken a strong stand against this growing problem. Senate Bill 37 (SB 37), which focuses on unlawful solicitations and advertisements by attorneys, has now become law.
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Enrolled and presented: SB 37 was enrolled and presented to the Governor on September 23, 2025.
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Signed into law: The bill has completed all required steps and has been signed by Governor Newsom.
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Effective date: This new law will take effect on January 1, 2026.
When SB 37 goes into effect, it will create stricter rules for legal advertising and make it easier to hold deceptive marketers accountable.
What SB 37 Does
SB 37 was written to protect consumers from misleading lawyer ads and false claims. It includes important changes that:
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Ban promises of guaranteed results or instant settlements
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Require ads to include the name of a real California lawyer or law firm
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Prohibit misleading claims about results, experience, or awards
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Allow consumers to take legal action against deceptive advertising
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Impose penalties on those who create or share false or misleading legal ads
These changes will help restore trust between injured victims and the attorneys who truly want to help them.
How to Protect Yourself
Even before this law takes effect, there are simple steps you can take to stay safe:
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Avoid ads that sound too good to be true
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Verify that the ad includes a real attorney’s name and California office location
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Never share personal information with someone you cannot confirm is a licensed lawyer
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Remember that ethical attorneys never guarantee a result
Why Hire Fielding Law
At Fielding Law, we believe clients deserve honesty and respect. We never use gimmicks or make false promises. Instead, we focus on providing clear guidance, open communication, and genuine care for every person we represent.
If you need real help after an accident, contact Fielding Law or call 833.88.SHARK to speak with a trusted personal injury attorney.
Note: Information provided is for educational purposes and does not constitute legal advice. Always consult with a qualified attorney for legal concerns.
